Sari Roti Indonesia: Secrets of the Country's Top Bread Company
Sari Roti Indonesia is the country's biggest bread brand, run by PT Nippon Indosari Corpindo. See how it grew to 6 factories and 26,000 outlets.
Article.id - Running a food business is a mix of hard and easy. It is hard when the product you make finds few buyers, but a very different story when Indonesians love it. That is exactly what has happened to many bread companies in Indonesia.
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Bread Companies in Indonesia
There are many bread companies in Indonesia, from small home-based operations to large producers with national reach. Each has its own strengths in its products. Their marketing methods and market coverage differ as well.
Some companies serve only a small area around their production site (usually home-scale bakeries). Others sell nationwide to every segment of the market, and still others sell nationwide but target only the middle to upper market. That last type is usually a bakery or pastry brand run as a franchise.
Sari Roti, the Most Successful Bread Company in Indonesia
One of the bread companies in Indonesia is Sari Roti. PT Nippon is in fact a trade name of PT Nippon Indosari Corpindo Tbk, a publicly listed national bread company headquartered in Bekasi. Besides being a successful national bread maker, PT Nippon is also recorded as one of the largest mass-production food companies in Asia.
PT Nippon Indosari Tbk, the owner of Sari Roti, now has at least 6 factories spread across Indonesia. The 6 factories run to meet heavy market demand, both at home and abroad.
Today those 6 factories can turn out up to 1.8 million loaves of bread every day. It is no surprise that PT Nippon Indosari Corpindo now holds as much as 90% of the Indonesian bread market. Its distribution reaches 26,000 points, from roadside stalls to supermarkets and malls.
Behind the Success of Sari Roti
The success of Sari Roti owes a lot to the president and CEO of PT Nippon Indosari Corpindo, Wendy Yap. Wendy Yap has been succeeding in business since the age of 21, when she had just finished her studies at the University of Melbourne in Australia. Through hard work and persistence, she went on to found her own company, PT Nippon Indosari Corporation, in 1995. It was later renamed PT Nippon Indosari Corpindo.
The company she leads is now more than 20 years old and keeps expanding into new regions while continuously releasing new products.
From the very start, PT Nippon has not focused on bread production alone. It also pays attention to the surrounding environment. As part of its corporate responsibility, PT Nippon Indosari Corpindo regularly monitors the factory waste it produces so that it does not pollute the area around its plants.
As further proof that PT Nippon is a top bread company in Indonesia, it has received many awards, including the Top Brand Award, Top Brand for Kids Award, Marketing Award, Rekor Bisnis Indonesia (Indonesian Business Record) and Forbes Indonesia. It is no wonder that Sari Roti is one of the most successful and most visible bread companies in Indonesia today.
