How to Learn SEO for Beginners: 5 Easy, Effective Steps
Want to learn SEO for beginners without paying for pricey courses? Follow 5 easy steps, from setup and audits to keyword research and meta tags.
Learning SEO professionally can be expensive. A professional course can cost tens of millions of rupiah for a single round of training. The good news is that many SEO experts now share what they know for free with anyone who wants to learn. If you study diligently, what you learn will pay off. Here are the beginner steps you should pay attention to:
Initial Setup
Getting the setup right does a lot for your chances of learning SEO successfully, because this is the part that gives you your tools. A house needs a strong foundation before it can stand firm, and a solid SEO practice is no different. You will need tools such as Google Analytics, Google AdWords and Google Webmaster Tools. All three play an important role in SEO work.
Run an Audit
The next step in learning SEO is auditing a site. To help with the work, you will need the Moz Site Audit Checklist. It checks the site's content, accessibility and internal links. You can also use WooRank, which runs site audits automatically and can analyze several items from the Moz checklist at once. An audit takes time and energy, but it is truly essential in SEO.
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Research Keywords
Keywords matter a great deal when you write content. Some experts say keywords are the most important thing in SEO. Anyone serious about learning SEO will do keyword research. The point of keywords is to get your website chosen from among billions of other sites. Several research tools can help, such as Google AdWords Keyword Planner, Google Suggest and many more.
Website Navigation
Don't forget to give your website navigation. It matters for two reasons: it guides visitors around your site, and it helps search engines find the relationships between links and pages on your website.
Meta Description and Tags
The next step is to understand the meta description and tags. A meta description can increase clicks to your website. The rule is to include your keywords in it and keep it under 160 characters. You should also add tags to each post you publish, related to the content of that post. For example, if you write about women's cosmetics, add tags such as cosmetics, women and so on, separated by commas.
That is how beginners can learn SEO with ease. We hope this information is useful. If you are looking for SEO services in Indonesia, visit webarq.com.
