Digital Marketing Definition According to 5 Experts

Digital Marketing Definition: How 5 Experts Explain It

Experts define digital marketing in different ways. Read the digital marketing definition from Sanjaya, Coviello, Kleindl, Urban and others, side by side.

By Redaksi Article.id

Published August 4, 2017, 5:45 PM WIB Updated July 18, 2018 2 min read

Broadly speaking, digital marketing is the effort to promote a brand or product through digital media. Digital media is seen as a way to reach consumers at the right time, directly and personally, with messages that are more relevant to them. Online marketing covers a wide range of techniques and practices, nearly all of which touch the internet.

Digital Marketing According to Experts

Experts in digital marketing naturally have their own definitions. Here is how they describe digital marketing.

Ridwan Sanjaya & Josua Tarigan (2009:47)

Digital marketing is marketing activity, including branding, that uses a variety of web-based media. Examples are blogs, websites, e-mail, adwords, and the many social media networks.

Coviello, Milley and Marcolin (2001:26)

Digital marketing uses interactive technology to connect producers and consumers.

Heidrick & Struggless (2009;1)

Digital marketing draws on developments in the digital world to run advertising that is not announced loudly or directly, yet has a very strong effect.

Kleindl and Burrow (2005)

Digital marketing is a process of planning and carrying out concepts, ideas, pricing, promotion and distribution. Put simply, it can be understood as building and maintaining mutually beneficial relationships between consumers and producers.

Urban (2004:2)

Digital marketing uses information technology and the internet to expand and improve the functions of conventional marketing.

Although the definitions differ from one expert to the next, the core idea is the same: promoting a business and increasing sales through digital media. One company working in this field is Webarq. It offers a range of digital services and has a team of young professionals who work collectively, so the products you market are sure to sell well. Webarq also offers consulting for anyone who wants to boost sales using digital marketing concepts. To learn more, visit its official site at webarq.com. Hope this helps.